A working proposalPrepared for Robert “Bobby J” Johnson · August 2026

Forty-one years protecting a city. Forty-two screen credits. And your official website doesn't exist.

This is a working proposal, not a brochure. Before writing a word of it, we did what every casting office and every producer does now: we looked you up — on Google, on IMDb, on the platforms where the people who book and hire talent actually go. Here's what we found, and exactly what we'd do about it.

I

What we found

First — how we got here

You don't know us, so here's the honest version. We're a Dallas studio that builds visibility infrastructure for Texas talent. This August, while mapping the casting boom the new $300M incentive is driving, your name kept surfacing — the Texas Standard profile, the Dallas Observer piece, the retirement coverage that ran on the wire in April. Then we clicked the official website listed on your own IMDb page, and it was gone. Instead of sending you a cold email that says "we build websites," we did the full workup we'd do for a paying client — and put it on this page. Everything on it comes from public coverage of your career, checked twice. If any detail is wrong, that's exactly the problem we're describing — tell us and we'll show you how we fix it at the source.

Your résumé is remarkable and your visibility doesn't come close to it. IMDb lists 42 acting credits, 15 producer credits, and 4 writer credits — Sheriff #2 in the Dallas pilot, a Texas Ranger opposite Patrick Duffy in Trafficked, Deputy Creed in Red Stone, Holt in Corsicana, a call sheet that has held James Earl Jones, Bruce Dern, and David Spade. The press calls you the reason “Hollycana” exists. And in April, after 41 years, you handed in the badge to do this full-time.

42acting credits on IMDb — plus 15 producer and 4 writer credits
0working websites — the official site on your IMDb page is gone
2019the year your indexed press stops — three years before your biggest credit
15KInstagram followers — a genuinely strong base, pointing at nothing
Apr 172026 — the day you went full-time. The market you're entering moves on search.
Exhibit A — checked August 25, 2026

Your IMDb page lists an official website: robertjohnson.actor. We checked it the way a casting assistant would — we clicked. It's gone. Not expired-and-parked: the domain is unregistered. The site that used to be there — six photo galleries, your bio, your agents' contacts — went dark around 2022 and lapsed completely. Today, anyone in the world could register your name's domain before you do.

robertjohnson.actor  →  NXDOMAIN · registry lookup: 404 — not registered

Meanwhile your Corsicana co-star Lew Temple runs a full site at his own name — shop, autographs, a fan membership. Isaiah Washington's directorial debut, which you co-wrote, got covered by Deadline and picked up for the Cannes market — and none of that coverage is connected to anything you control. Search “Bobby J” — the name Hollywood knows you by — and you now get another actor's obituary. The name lanes you can own outright — “Bobby J Johnson,” “Robert Bobby J Johnson” — are sitting unclaimed. The gap between what you've earned and what people can find is the whole problem. It's also a very fixable one.

II

One engine, three doors

Below are three complete, working drafts of your site — live and clickable, built from your verified credits, press, and career record before you'd paid us a dime. They're not sketches, and you're not being asked to buy three websites. Here's how they work:

  1. Pick the one that feels like you. Its design becomes your site; the best ideas from the other two fold into the final build. Nothing is wasted.
  2. Every door ships no matter which look you choose. Three different kinds of people are ready to pay you this year — casting offices, the search engines and AI assistants everyone asks first, and the productions and podiums that need what only you know. Each gets its own entrance.
  3. All three entrances end at the same place: your booking funnel, which rings your phone.
Door 1 · Casting offices

The Casting Door

Texas just funded a $300M film incentive through 2035, and it requires productions to cast Texas residents — 35% now, rising every cycle. Fort Worth alone is running four Taylor Sheridan productions, and a casting office up in McKinney has been publicly calling for actors with real law-enforcement experience. That is not a type you play. It's who you are.

We build the reel page, résumé, and press kit the way casting offices actually consume them, arm your agents at CORE Talent with a link that does their selling for them, and time it to the boom. You're not looking for a new team — we make the team you have more effective.

Draft A — "The One-Sheet" A film poster with your name at the top: dark, cinematic, credits billed the way one-sheets bill them. See it live →
Door 2 · Google & AI assistants

The Search Door

“Robert Johnson” belongs to a bluesman who died in 1938, and “Bobby J” now carries another actor's news. But the compound lanes are wide open: structured identity markup, a Wikidata record, and byte-consistent bios put “Bobby J Johnson” and every “Robert Johnson actor Texas” search in your hands — the verified 2026 path to a Google Knowledge Panel. Plus the plumbing most sites skip: Bing indexing (that's what ChatGPT cites) and pages AI crawlers can actually read. When a producer asks an assistant “who's the police chief who acts?” — you're the answer, with a booking link.

Draft B — "The Record" The dossier: your badge career and your screen career on one timeline, year by year. The story search engines can finally read. See it live →
Door 3 · Productions & podiums

The Authority Door

There are consultants who teach actors to hold a badge convincingly. There is, as far as we can find, no one else in America who ran a police department for decades and holds a SAG card — who can advise a production on procedure and appear in the scene. That's a technical-advisor practice waiting for a one-sheet. Behind it: the speaking circuit (police leadership associations, faith-and-service conferences — real fees, direct-booked), and the “what does the only SAG police chief in America do next” story the Texas press has already shown it wants to run.

Draft C — "Hollycana" The man who brought Hollywood to Texas: producer record, technical-advisor offer, and the speech only you can give. See it live →
III

The first 90 days

  1. Reclaim your groundrobertjohnson.actor registered in your name before anyone else gets ideas, and the new site live on it — reel, credits, press, booking funnel, full search and AI-readable markup. Your IMDb official-site link finally works again.
  2. Own your nameWikidata record, Google Business (Artist) profile, Bing indexing, and one consistent bio everywhere — the same facts, byte for byte. Knowledge panels typically form 4–8 weeks after these signals stabilize.
  3. Arm the casting laneReel and press kit delivered to CORE Talent in the format casting offices want; profile pushed to the offices casting law-enforcement types for the Sheridan-era boom.
  4. Open the authority laneThe technical-advisor one-sheet — chief for decades, SAG actor, produced filmmaker — pitched to productions shooting procedure in Texas; a speaking one-sheet for the police-leadership and faith circuits.
  5. Restart the pressYour indexed press stops in 2019. The retirement story is fresh and outlets that covered you before will take the follow-up: “what the only SAG police chief in America does next.” Every article feeds the knowledge panel.
IV

When you say yes — exactly what happens

A $500 deposit from a page you found in your inbox is a real ask, so here is precisely what it sets in motion — day by day, account by account. No mystery, no “we'll figure it out later.”

  1. Same day — you get a person, not a receiptDeposit confirmation from Stripe (Ni Biashara LLC, Dallas), plus a direct email and phone call from Craig to schedule Working Session #1. We're local — video or across a table, your choice.
  2. Day 1–3 — Working Session #1 (about 60 minutes)Three things happen on this call: we register robertjohnson.actor together — your registrar account, your card (about $20/yr), your name on the record; you confirm the facts (service years, credits, the stories you want told — the write-ups about you disagree, and you're the tiebreaker); and you pick your direction from the three drafts.
  3. Week 1–2 — we build, you keep living your lifeSite built on your chosen direction; reel and photo galleries assembled from what you send us; the press kit and technical-advisor one-sheet drafted for your sign-off. Expect one short check-in, not homework.
  4. Day 10–14 — Working Session #2 (about 45 minutes)You review the finished site. Together, on one call, we create the accounts that make it findable — each one under your own email, with us on screen-share, never holding your passwords. The table below lists every account, so there are no surprises.
  5. Day 14–21 — launchSite live on your domain, IMDb official-site link fixed, Instagram link updated, balance due ($1,000). The press pitch goes out and the monthly service starts — first scorecard 30 days later.
AccountWho creates it · whose name
robertjohnson.actor (domain)Created together in Session #1 — your registrar login, your card, ~$20/yr
Cloudflare (hosting — free tier)Created together in Session #2 — your email, your login
Google Business Profile (Artist)Created together in Session #2 — under your Google account
Bing Webmaster ToolsCreated together in Session #2 — this is what puts you in ChatGPT's index
Wikidata entity recordWe build it — it's a public record, like IMDb; no login of yours needed
YouTube channel (reel mirror)Created together in Session #2 — under your Google account
Your existing accounts — IMDb, Instagram, your agenciesWe never touch the logins. You update two links (IMDb official site, Instagram bio) with us on the phone; your agency relationships stay exactly as they are

Total accounts you'll own at the end: six. Total passwords we hold: zero. We work through delegated access you can revoke any day.

V

What we need from you

From youWhy
Confirm the credit list & the numbers you want told (years of service, titles, roles)Different write-ups about you disagree on the details. We only publish what you confirm is true.
Reel footage you have, or one afternoon to assemble itThe reel is the product casting buys.
A heads-up to your agentsThis works with your representation, never around it — they get a better-armed client.
About two hours a weekAuditions, sets, and podiums stay yours. Everything else is ours.
VI

You own everything. No lock-in.

You spent a career watching what happens when people sign things they don't control. So here's our structure, on principle:

AssetWhose name it's in
robertjohnson.actor — and any other domainYours — registered to you, from day one
Hosting (Cloudflare)Your account. The site runs free-tier — it stays up even if you never pay anyone another dollar
Business & artist profilesCreated under your logins, your email
The site itself — code, design, contentYours outright on delivery

We work through delegated access you can revoke any day. If we part ways, everything keeps working — nothing to migrate, no hostage files. Cancel the service any month; what's built stays yours.

VII

Investment — every dollar mapped to a deliverable

The Foundation

$1,500 one-time · $500 to begin, balance at launch

  1. Your site — custom-designed and hand-built, live on robertjohnson.actor, registered to you
  2. Reel page + press kit — downloadable résumé, credits, photos, in casting-office format
  3. The invisible layer — identity markup, Google + Bing indexing, pages AI assistants can actually read and cite
  4. The authority one-sheet — your technical-advisor and speaking credentials, print-ready
  5. Booking funnel wired straight to your phone and email
  6. Every profile you already have — IMDb, Instagram, your agencies — finally pointing at one home
Begin today — pay the $500 deposit

The $500 books Working Session #1 within three days, locks your direction, and gets your domain registered — in your name — on that first call. Paid by card through Stripe to Ni Biashara LLC, Dallas. Balance only at launch, only if we deliver.

The Visibility Service — ongoing, cancel any month

$300/mo

What a publicist's retainer starts at $3,000 a month for, scoped to what actually moves bookings:

Every month: the knowledge-panel campaign advanced (Wikidata, corroborating sources, consistent citations); your newest credits and press wired into the site and profiles the week they land; AI-assistant answer checks — what ChatGPT, Google, and Perplexity say when someone asks about you — logged and corrected.

Every season: the opportunity map refreshed — casting calls in your lane, speaking calendars, incentive-driven production news — delivered as a one-page brief.

And a one-page scorecard each month: search impressions on your name, answer checks, what changed. You'll never wonder what you're paying for.

Distribution — optional add-on

$200/mo · month-to-month

Your 15K Instagram followers are real. Every premiere, set photo, and speaking date can also land on YouTube, Facebook, X, and beyond — formatted natively for each, on a steady cadence. No ad spend. Your work is the advertising; we give the audience it creates somewhere to grow.

Your first quarter, all-in: $2,400. A few day-rates on an incentive-era set, one technical-advisor engagement, or one direct-booked speaking date covers it — and everything it builds stays yours.
Rather talk to a human first? Good instinct.

We wouldn't send $500 to strangers off one web page either — a career in law enforcement probably taught you the same. So take the smaller step: 30 minutes with Craig, video or phone, no pitch beyond what's on this page. Pick any open slot on the calendar — or email twe@nibiashara.biz / call (945) 408-3226; it's answered in Dallas.

Book 30 minutes with Craig

This pricing is held for 21 days. One honest note on urgency: your name's domain is unregistered and available to anyone. Whatever you decide about us, register robertjohnson.actor this week.

You spent 41 years being the person a whole city could find at 3 a.m. The people ready to hire you next deserve the same — a name that answers when they come looking.

Craig

Owner & Operator, Ni Biashara LLC · Dallas, Texas

nibiashara.biz LinkedIn twe@nibiashara.biz (945) 408-3226